![]() ![]() The company's business in the United States decreased that year, requiring the layoff of dozens of employees. Each of the 32,000 distributors in Florida purchased an average of $7,000 worth of water filters, and many of these distributors were unable to sell all of them. ![]() In 1993, the United States Attorney General's office followed up on complaints that the company was deceptively requiring new distributors to make large upfront purchases of air and water filters. In 1991, it was claimed that their sales structure constituted a ponzi scheme. In 1986, they began using multi-level marketing, then expanding their product line to air filters and educational games for pre-schoolers. In the late 1970s, they expanded into water filtration products. NSA initially sold home fire-protection equipment via door-to-door salespeople. ![]() National Safety Associates was founded in 1970 by Jay Martin, a schoolteacher-turned-entrepreneur, who continued as CEO as of 2012. 8 Juice Plus Children's Research Foundation. ![]()
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